These hauntingly beautiful illustrations are the work of Swedish illustrator Mats Gustafson. Somehow Mats manages to include so much detail in works with just a few brush strokes. You can practically feel every ruffle and feather in the dresses he paints and the models show such elegance and grace. There is something very refreshing about the medium of watercolour used in editorial, particularly in the world of fashion illustration but if this is the result it should be used more!
Along with watercolour Mats also uses pastel and cut-out paperworks to achieve his instantly recognisable works. Now living in New York, Mats began his career in the seventies fighting back against the surge of photography being used in editorial work at that time. His fashion and portrait illustrations have been included in editorial publications such as French and Italian Vogue, The New Yorker, and Visionaire, and he has created advertising art for Hermès, Tiffany & Co., Yohji Yamamoto, and Comme des Garçons.